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Social Media Metrics for Financial Brands: Strategic & Straightforward

Scheduled Time : April 30, 2025 10:30 am

Social media metrics can tell a powerful story—if you know where to look. For community banks, credit unions, and financial brands, understanding what’s working on social media isn’t just about likes or impressions. It’s about identifying the content that builds trust, drives engagement, and supports meaningful customer relationships.

But with so many data points available, it can be hard to know where to focus. Which metrics actually matter to your goals? How do you clearly communicate performance to leadership teams, compliance officers, and your board? What’s relevant to the bigger picture (and what’s not)? 

In this webinar, we’re breaking down social media metrics in the most straightforward way possible—no jargon, no cluttered dashboards. Just practical insight on what to track, how to track it, and how to report it in ways that align with your brand’s strategic priorities.

Key Takeaways: 

  • Why social media metrics matter for financial institutions
  • Which metrics to prioritize—and which to skip
  • How (and what!) to report clearly and confidently to internal stakeholders