Scheduled Time : February 13, 2025 10:30 am
Planning and executing social media content can be incredibly time-consuming. Content needs to be consistent, on-brand, and engaging. It also needs to cover a variety of topics and areas–but, as bank marketers, we can’t be everywhere at once. Wouldn’t it be great if you could get other people and departments to create content for you? And, wouldn’t it be great if the content they submitted was actually usable?
In this webinar, Social Assurance’s Jess Doerr and Jordyn Swanson are helping you rethink how you plan and source content for social media. They’ll walk through planning content, sharing tips like how far ahead to be planning, how much content to slate, and tools that make it easy. They’ll discuss content mix with considerations for each key channel; that is, what types of content should your financial brand be posting, how often, and on which channels? Then, perhaps most pertinent, they’ll walk through steps and processes for actively sourcing content from individuals and departments across your organization, including the tools and workflows needed to make it happen. Sound too good to be true? We promise, it’s not. You don’t want to miss this one.
Key Takeaways:
- How to plan social media content, theoretically and practically
- Where and how to be flexible with unplanned content opportunities
- How to source content from other people and departments
- Workflows and steps to take to setup content collection
