ACU Marketing, PR & Development Council Conference 2025

Let’s Connect!

We’re gearing up for America’s Credit Union’s annual Marketing, PR & Development Council Conference with a fresh perspective: Keepin’ It Real. In an era of AI-driven marketing, credit unions stand out by keeping it personal, authentic, and deeply connected to their communities—because at the heart of every credit union is a human relationship.

But let’s be real—AI is pretty great, too. It enhances efficiency, saves time, and automates tasks so marketing teams can focus on what truly matters: engaging their members and strengthening relationships.

That’s where Social Assurance comes in. We help credit unions tap into real, authentic content—the stories, relationships, and community impact that define them—while leveraging AI-powered tools to streamline, enhance, and integrate their marketing efforts. The result? Human-centered storytelling, powered by smart technology.

Join us as we explore how to blend authenticity with innovation to build stronger brands and deeper community connections. See you in Austin!

Ignite Your Impact with Community Spark

Community impact is at the core of every credit union, but tracking and sharing that impact shouldn’t be a challenge. Community Spark is a platform built specifically for credit unions to streamline volunteer tracking, board service management, event coordination, sponsorships and donation management, and more.
But the real magic? Helping credit unions uncover and share the incredible stories that come from their community impact work. From heartfelt photos to inspiring member and employee stories, Community Spark makes it easy to capture, organize, and seamlessly integrate these moments into social media, PR, and marketing efforts.
By bridging the gap between impact and storytelling, Community Spark empowers credit unions to not just do good—but to show the real, human stories behind it. Let’s keep it real and make your impact shine.