The Importance of Branding - Social Assurance
 
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The Importance of Branding

Category: Marketing
Published: October 17, 2016

First impressions are crucial for any company. It links a subconscious tone to who your brand is. Being a digitally driven society, you do not always have the opportunity to control that first impression and explain your business face-to-face. It is often your company’s brand that sets the tone and does the talking for you.Your logo, social media sites, and website all come together to create a message that is often the first message your customers receive. A cohesive, well-designed brand communicates the right message and helps consumers draw the right first impression.

Here are some key things to focus on when maintaining a brand identity on social media platforms.

1. Make your brand cohesive.
Consistency is key. With social media platforms being saturated with content, it is vital to make your posts stand out. However, even more importantly, make your posts tie back to your companies brand. When scrolling through a newsfeed, focus on key aspects that are going to catch a customer’s eye and tie your post back to your overall aesthetic.

2.Make your brand recognizable.
A strong brand becomes recognizable even when their logo isn’t present. Each portion of your brand should point back to distinct factors about who you are and what you want to be known for. Is being a community player important to your brand? Try staying up to date on community events and posting friendly reminders. Posts like, “Good luck to all the High School sporting events taking place tonight!” not only ties you back to your community, but it helps you leave a footprint and shows that your brand cares.

3.Maintain your brand personality.
It is all about building relationships and there couldn’t be a more relational platform than social media. Having the ability to engage directly with consumers is a powerful tool and gives you the ability to make impressions. The tone is key here. Business professional? Breezy and funny? Whatever your brand tone is, own it, and customers will remember you by it.

 

 

Learn how Social Assurance's Community Spark platform helps financial brands connect with their communities.

Author:
Sarah Patrick

Sarah Patrick

Design, branding and bringing creative solutions to our brand and financial partners is what Sarah Patrick is passionate about. She also loves a good crossword puzzle, doing yoga and exploring new coffee shops around town.

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