tips Archives - Social Assurance
 
Marketing in Crisis: Managing Customer Reviews

tips Archives - Social Assurance

Marketing in Crisis: Managing Customer Reviews

Financial brands like you are leading the charge to help communities during the COVID-19 pandemic – and your customers are noticing. In times of crisis, the way brands and customers change the way they interact with each other significantly. While reviews have always been an important metric for businesses to track, now is more important

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Marketing in Crisis: How to Inspire Hope

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and dramatic ways during COVID-19. As a community bank, more people are looking to you not only for help financially — but also for the main thing that all leaders need to provide — hope. Whether

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Crisis Communication: Learning From Leaders Like Jill Castilla

In times of crisis, we are all looking for inspiration from leaders who can rally others and provide a vision of hope to serve their communities. Few do this better than Jill Castilla, President and CEO of Citizens Bank of Edmond. Throughout the COVID-19 pandemic, she has demonstrated servant leadership through uncertain times. During our

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Building Community Through Social Media

What makes a good community? Is it the number of followers? The quality of content? Engagement on posts? While these may be useful metrics to measure and evaluate marketing efforts, they don’t necessarily create community by themselves. The key to building a robust and energetic community centers on creating one essential thing for your followers:

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