Why Social Media Needs to be Integrated in a Disaster Recovery Plan

social media Archives - Page 2 of 2 - Social Assurance

Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

Read More...

Omni-Channel Management in Financial Services

Never before have we seen new channels for communicating with your bank or credit union emerge as quickly as we have in recent years. We’ve begun to even migrate terms from multi-channel management to “Omni-channel management” indicating the industry’s strong desire to keep from being siloed. It has raised many questions: Which channels are most

Read More...

Responding to Tragedy

As was the case with Newtown, the world paused today as the Boston Marathon was finishing. We were struck with another national tragedy after two bombs detonated by the finish line. Moments like these are tough for people to understand. For brands online, thinking up a response can often be more confusing. There are a

Read More...

Facebook’s Edgerank & Why it Matters to Bank Marketers

The history of banking goes back a few thousand years to grain loans in ancient Babylonia. But more recently banking has become a norm within common society. The evolution of technology has helped banks increase in size and geographic regions.  This transformation has led banking into becoming one of the most competitive economic entities in

Read More...