As a financial loan officer, utilizing social media as a tool in your sales funnel can be both challenging and rewarding. The financial industry is competitive, and your customers’ attention spans are shorter than ever, so it’s important to cut through the noise to reach and sell to your communities. This requires smart thinking and
Read More...Many social platforms have made their value based on the amount of time users are logged in to their systems. Platforms like Pinterest claim nearly 16 minutes of time on their site per login. But what about LinkedIn where the average user spends less than a minute per day? The value of LinkedIn is determined by
Read More...One of the biggest tragedies I continue to see in businesses is the divide between sales and marketing. Almost every company I have worked in or consulted with struggles with this tension. Not only does it create frustrations and typically turf wars, it simply reduces the chances of being effective. Social media by nature has begun to
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