Marketing in an Age of Fintechs

marketing Archives - Social Assurance

Marketing in an Age of Fintechs

Today, the big headlines in financial services are often dominated by Fintechs. The most recent announcement is Visa’s acquisition of Plaid for $5.3 Billion. There’s no question that a lot of the work that these Fintechs do helps us both as consumers and financial marketers. However, their ability to grab the spotlight makes it harder

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Proposed CRA Changes: What You Need to Know

The long-anticipated proposed amendments to the Community Reinvestment Act (CRA) have finally been released! Significant changes are in store for financial brands and a quick preview is available in the joint statement released by the FDIC and OCC. These proposed rules enable the compliance framework to catch up to technological trends and help banks better

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Employee Spotlight: Courtney Haggart

Say hello to Courtney Haggart, our content and client specialist! Courtney has been with the Social Assurance team for just over a year and was very excited to be featured as our October/Halloween spotlight. Learn more about her below! What do you love about Halloween? “Halloween is tied with the Fourth of July as my

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Learning from a public relations disaster

Public relations disasters are nothing new. However, thanks to social media, there are more avenues than ever to amplify any potential disaster. But with a proper crisis plan in place, speedy attention to the issue, any brand can manage these concerns, including those of you who work in the financial industry. Whenever a public relations disaster

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Building Community Through Social Media

Communities are a natural by-product of human interactions. Social media has provided a new platform for these interactions to take place at an accelerated rate; however, the purpose of social media sometimes becomes misguided. With the variety and number of accounts covering social media, an “arms race” erupted with these accounts vying to attract the

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Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

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