Marketing in an Age of Fintechs

credit unions Archives - Social Assurance

Marketing in an Age of Fintechs

Today, the big headlines in financial services are often dominated by Fintechs. The most recent announcement is Visa’s acquisition of Plaid for $5.3 Billion. There’s no question that a lot of the work that these Fintechs do helps us both as consumers and financial marketers. However, their ability to grab the spotlight makes it harder

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5 reasons to add Instagram to your marketing toolkit

Instagram is my favorite social media channel. I’m a wannabe travel addict, so I fulfill my wanderlust longings vicariously through the gorgeous travel accounts I find on Instagram. From Australia to Amsterdam, I follow accounts showing me their beautiful corner of the world:¬†   But travel photos are not the only reason I love Instagram.

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Your Best Social Promoters? Your Customers.

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] So here is something we all know, getting engagement on a bank or credit union’s Facebook page is hard. Even if you are rocking it with page likes, getting those like and comment clicks

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The ‘Big Guys’ Don’t Always Win

This year more Americans watched the World Cup being held in Brazil than ever before. Perhaps because it was in a Western timezone or because we believed that we could win. But the thing that has many Americans baffled by this game of soccer is how the biggest countries with the most population and resources

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Omni-Channel Management in Financial Services

Never before have we seen new channels for communicating with your bank or credit union emerge as quickly as we have in recent years. We’ve begun to even migrate terms from multi-channel management to “Omni-channel management” indicating the industry’s strong desire to keep from being siloed. It has raised many questions: Which channels are most

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Building Community and Banking

We study nearly every interaction community banks and credit unions make in the US. We watch as some make progress and others struggle to gain enough traction to be relevant. The truth is, many of these lessons my niece understands when she makes gingerbread houses. So what makes the community builders successful? Community builders know when

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