Banking Archives - Social Assurance
 
Marketing in an Age of Fintechs

Banking Archives - Social Assurance

Marketing in an Age of Fintechs

Today, the big headlines in financial services are often dominated by Fintechs. The most recent announcement is Visa’s acquisition of Plaid for $5.3 Billion. There’s no question that a lot of the work that these Fintechs do helps us both as consumers and financial marketers. However, their ability to grab the spotlight makes it harder

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Personalizing Your Email Campaigns

As I open my email every morning, I see dozens of emails that have inundated my inbox in the last twelve hours since my last check. I know every morning I will find some offer from Pottery Barn and other random marketing campaigns. Like most of the world, I skim the subject lines and delete

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Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

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ICBA Live, Making Relationships Matter

I’m on my flight home from the annual ICBA Live Conference in Orlando this year and as I always do, I’m creating my list of follow-ups to complete when I get back to the office (and have reliable Internet). But I also spend time reflecting on the relationships that affected me personally. I’m drawn to

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Branching Into Social Media

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. This year’s ABA conference in Florida holds an opportunity for bank marketers to to realize the impact of a growing movement of creating

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Omni-Channel Management in Financial Services

Never before have we seen new channels for communicating with your bank or credit union emerge as quickly as we have in recent years. We’ve begun to even migrate terms from multi-channel management to “Omni-channel management” indicating the industry’s strong desire to keep from being siloed. It has raised many questions: Which channels are most

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Facebook’s Edgerank & Why it Matters to Bank Marketers

The history of banking goes back a few thousand years to grain loans in ancient Babylonia. But more recently banking has become a norm within common society. The evolution of technology has helped banks increase in size and geographic regions.  This transformation has led banking into becoming one of the most competitive economic entities in

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New Regulation Comments from FFIEC

Last week the FFIEC issued new suggestions for Social Media and banking. This proposed guidance has implications for those with social media profiles and those who do not yet have profiles. This new guidance does not come as a surprise to the industry, but gives institutions a window of the types of indicators auditors will be looking

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