COVID-19 Communication Resources for Banks | Social Assurance
 

Be Social at a Distance: COVID-19 Communication Resources for Banks and Credit Unions

Being Social at a Distance is a change for many of us. We’ve gone from communicating directly with our customers and community partners to social and online communications. We’re here to support you during this time with educational resources.

Support Your Community

We’ve set up an online store to support local and national food banks. All profits from the store will benefit communities around the country to help with hunger relief.

Recent Resources

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Webinar

Virtualizing Your Events

Don't cancel your event, transition it. When surrounding circumstances prevent your event from taking place, use the necessary tools, planning, and promotions to turn it into a virtual success.

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Blog

Marketing in Crisis: Managing Customer Reviews

While reviews have always been an important metric for businesses to track, now is more important than ever to show how you are there for customers when it matters most.

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Social Live

Being a Leader in Your Community

Tim and Kate, former marketing agency experts are now serving as community bank marketers and sharing their tools and tips for other community banks in the #socialbankers.

Webinars

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Marketing

Helping with Lending at a Time of Crisis

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Communication

Be Social at a Distance: COVID-19 Communications

headshot of a smiling Jill Castilla, a female banker with short white hair
Leadership

Jill Castilla: Leading a Community During Crisis

portrait of a smiling Charles Potts, a middle aged male with glasses
Innovation

Innovating at a Time of Crisis

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Engagement

Engaging Employees During COVID-19

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Community

Engaging Your Community at a Distance

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Online events

Virtualizing Your Events

Downloadable Resources

Content Creation: Brand

Our sample questions will help you create a content calendar for social media and your website to reach your customers and community during COVID-19 using our L.O.C.A.L. Approach.

Content Creation: Lenders

Our sample questions will help your lenders get started on creating a content calendar for social media to connect with their communities using the H.O.P.E. approach.

Content Planning: Brand, Lenders

Start planning messaging for marketing, sales and your community. These tips will help you manage volume during COVID-19 while helping those in need.

Communicating & Connecting During COVID-19

Fill out this form to download our snapshot PDF of how banks and credit unions have been engaging with their customers, communities and employees in the initial weeks of COVID-19.

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"

You guys are absolutely amazing and have been a huge resource for this one-woman marketing department as I navigate COVID-19 communication with our staff and members! ..... I honestly can't say enough how much I appreciate you guys and the information you've been sharing. Even as a credit union that doesn't currently utilize Social Assurance products, I get so much from everything you put out. Thanks for all you do!

- Richelle Ballenger
Marketing Director at Tennessee Members 1st Credit Union

Blogs

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Marketing in Crisis

Tips and Free Graphics for COVID-19 Communications

headshot of a smiling Jill Castilla, a female banker with short white hair
Crisis Communication

Learning From Leaders Like Jill Castilla

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Brand Identity

Marketing in Crisis: Find Your Identity

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Leadership

Assuring Our Communities

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Leadership

Marketing in Crisis: How to Inspire Hope

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Customer Reviews

Marketing in Crisis: Managing Customer Reviews

Go L.O.C.A.L. with Reese

Reese took a bit of a break, but she’s back with tips to help businesses and financial brands make it through the crisis.

L.O.C.A.L. Approach

  • Listen: We want to hear your challenges.
  • Operate: We will be operational and are prepared to serve.
  • Communicate: The center of our plan is helping create a financially stable community.
  • Assist: We will act on every opportunity to help restructure, refinance and rebuild.
  • Learn: We are committed to learn together — even at a distance — to be stronger every day.

Be Social Live

Being a Leader in Your Community

@KateCwieka, @TimMartinson

Tim and Kate, former marketing agency experts are now serving as community bank marketers and sharing their tools and tips for other community banks in the #socialbankers.

Building Banking Relationships on Social Media with Eric Cook

@ericcookmba

We went live with chief digital strategist, Eric Cook, to talk about how you can use social media platforms to build banking relationships.

Producing Video with TV Producer Brett Baker

@brettsbaker

Award-winning television news journalist and producer Brett Baker chats with Ben Pankonin on how to plan great content for teaching, motivating a team, selling or simply making connections.

Amber Farley and Ben Pankonin - Social Conversation

@amberfarley

A "Social" with Amber Farley and Social Assurance, talking about why we care about this industry and how things are changing for financial brands.

Instagram Live with Aaron Davis

@aarondavisattitudeexpert

We went live with motivational speaker and 1994 National Football Champion, Aaron Davis Presentations to chat about leading in uncertainty and using recognition as a tool for employee success.

Instagram Live with Natalie Bartholomew

@TheGirlBanker

We talked with Natalie Bartholomew (@thegirlbanker) about overcoming the challenges of social distancing, managing new responsibilities and how to navigate work in a new environment.

Social Live with Jody and John

Jody Guetter, John Hanley

Ben Pankonin interviews Jody Gutter of Minnwest Bank and John Hanley of Equity Bank about how they’re working to help and make an impact with their communities.

Social Live with Community Spirit Bank

@BradMBolton, @Em_Mays2

Join President Brad Bolton and VP/Senior Marketing Director Emily Mays as they chat with Ben Pankonin about bringing the spirit to their communities during this time.