WEBINAR RECORDING

Your Gen Z audience is growing. Get tips on how to reach them.

The latest generation practices the newest trends.

From their record high buying power to their increased interest in financial education, marketing to Gen Z should be a top priority in your marketing plans.

  Consumer Behavior 101

 

  • Gen Z is not Millennials 2.0 – the first group in Gen Z just graduated college and your Millennial customers are now buying homes, starting families, etc.

 

  • They prioritize authenticity and value when evaluating a financial brand’s services and content. Education is also big for Gen Z.

 

  • Avoid a “one-size-fits-all” approach when evaluating how to reach Gen Z; tailoring services to their needs is the best way to gain and keep their attention.

The latest generation practices the newest trends.

From their record high buying power to their increased interest in financial education, marketing to Gen Z should be a top priority in your marketing plans.

  Consumer Behavior 101

 

  • Gen Z is not Millennials 2.0 – the first group in Gen Z just graduated college and your Millennial customers are now buying homes, starting families, etc.

 

  • They prioritize authenticity and value when evaluating a financial brand’s services and content. Education is also big for Gen Z.

 

  • Avoid a “one-size-fits-all” approach when evaluating how to reach Gen Z; tailoring services to their needs is the best way to gain and keep their attention.

   Advertising 202

 

  • Share stories from customers to inspire, connect, influence and promote products to Gen Z.

 

  • Measure and track the effectiveness of how your social and digital campaigns are reaching Gen Z by using the Facebook Audience Network, Facebook Pixel or Google Analytics data.

 

  • Offer opportunities for Gen Z to connect with your brand through questionnaires, polls and campaigns.

   Advertising 202

 

  • Share stories from customers to inspire, connect, influence and promote products to Gen Z.

 

  • Measure and track the effectiveness of how your social and digital campaigns are reaching Gen Z by using the Facebook Audience Network, Facebook Pixel or Google Analytics data.

 

  • Offer opportunities for Gen Z to connect with your brand through questionnaires, polls and campaigns.

   Marketing and Messaging 303

 

  • Establish brand influencers to connect with and educate your Gen Z customers.

 

  • Seek to provide value with social media content; bonus points for entertaining your Gen Z audience.

 

  • Look for feedback: Gen Z is very vocal about their interests – listen to them.

   Marketing and Messaging 303

 

  • Establish brand influencers to connect with and educate your Gen Z customers.

 

  • Seek to provide value with social media content; bonus points for entertaining your Gen Z audience.

 

  • Look for feedback: Gen Z is very vocal about their interests – listen to them.

Learn More

Want to learn more about us or demo our platform? Let’s connect!