Understanding the Challenges

Marketing has to move faster than ever before.

Compliance has more regulations than ever before.

How do we become proactive instead of reactive?

Understanding the Challenge

Financial brands face the challenge of needing to market their products faster than ever while still ensuring compliance with growing regulations. How can we become proactive, rather than reactive, to this difficult situation?

As social media and digital marketing expand in importance, why does compliance slow us down? Some of the main sources of apprehension that keep compliance officers up at night include:

  • How do you keep with the pace of social media while allowing compliance teams to review content that is being shared publicly?
  • How can you stay on top of what others are saying about your brand on social media?
  • How do you address and document any customer concerns shared on social media?
  • How can you track and document all social posts and interactions across social networks for potential regulatory review?

Financial brands face the challenge of needing to market their products faster than ever while still ensuring compliance with growing regulations. How can we become proactive, rather than reactive, to this difficult situation?

As social media and digital marketing become a larger piece of a financial brand’s marketing budget, it’s important to have a workflow in place that allows marketing and compliance to work together. But how can you ease the apprehension of compliance officers? Some of the main questions compliance and marketing teams encounter include:

  • How do you keep with the pace of social media while allowing compliance teams to review content that is being shared publicly?
  • How can you stay on top of what others are saying about your brand on social media?
  • How do you address and document any customer concerns shared on social media?
  • How can you track and document all social posts and interactions across social networks for potential regulatory review?

Optimize your Marketing and Compliance Processes

Optimize your Marketing and Compliance Processes

Establish a communication process

Your entire team must understand each step in the social process: where it starts, what are the guidelines and how to manage each social profile. When you have a process in place, you can then focus on establishing a communications process that works best for everyone.

Know your roles

As you develop your social media management process, everyone involved in your social process should be aware of their role. Identify their permissions and whether they can create or approve content.

Create and maintain a schedule

A detailed content calendar helps you plan for content in advance while ensuring that compliance has an adequate amount of time to review and provide input. Soon, you will find opportunities where this process is streamlined.

Coordinate your content

When you correlate your social media content with your ongoing traditional marketing campaigns and messages, you not only create brand consistency, but can minimize compliance approval efforts.

Anticipate engagement

While it’s important to engage users by soliciting likes, shares and comments, you should also prepare responses for those who engage with you. When you draft pre-approved responses, you can use them to quickly engage with your audiences.

TAKE AWAYS

WEBINAR RECORDING

We sat down to talk about the best practices for marketing and compliance teams to work together.

LETS CHAT

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PROCESS HANDOUT

Download this informative PDF that covers how marketing and compliance teams can work together to maximize their efforts.