We’ve all seen it. The blurred images. The poor engagement. The wordy text. Instagram presents a different challenge for brands — particularly those in the financial industry. However, with nearly a billion of active users a day, Instagram is a great place to reach customers and leads. Here are three tips to help you start maximizing your growth on Instagram.
Convert Your Profile to a Business Account
You’ve put the time in to plan, write and submit posts — now you want to review the performance. In order to view see the best snapshot of your analytics, you’ll need to set up a business account on Instagram. From here, you can gain real-time metrics on stories and posts performance, view insights into your followers’ interactions with content and add information about your company, including hours, locations and contact information.
Pro-tip: Once you’re able to take a look at your metrics, it’s important to assess what’s working and what should be changed. You may find that it’s time to start covering different products, try highlighting events in new ways, etc.
Use Instagram Stories
These quick videos clips are among some of the most engaged content on the site and provide a new way for your brand to interact with customers and leads. Through Instagram Stories, you can host polls, answer questions, educate followers and showcase events. We suggest posting to your story at least 12 times a month as a way to inform your audience(s).
Pro-tip: Plan content for Instagram Stories the same you would for regular content. Run it by the compliance team ahead of time to keep content compliant. Promoting your next event using Instagram Stories is a great place to start. For example, if you’re hosting a home buying seminar this summer, using Instagram Stories to highlight before, during and after the event.
Run a Summer Contest
Are you looking for a way to engage your followers? Run a summer contest that connects back to your brand. For example, community banks are a big part of their communities. Ask your audience to comment on a post telling you how they support your local community for a chance to win a local prize package.
Pro-tip: Make sure you write and link your contest rules in your bio. In your promo post, indicate that users can see details by clicking on that link. Need help running a contest? Don’t forget that you can partner with Social Assurance.
If you’re looking for more in-depth tips about building your brand on Instagram — including steps to keep in mind as you get started — click the link below to listen to our latest webinar.