Five Marketing Tactics You Should Audit This Quarter
Published: February 15, 2019
It’s that time of year where we’re all asking how to maximize our marketing tactics for growth. The good news is that you and your team have a growing list of cost-effective and creative marketing tools at your disposal. Below are five tactics to consider this quarter so you can keep your customers and leads engaged.
Invest More in Social Media Advertising
Because social media is one of the easiest ways to create a brand identity, an active profile creates more opportunities to get to know your brand. While these sites are free, you have to “pay to play.” This is true, especially when getting started or growing your audience(s).
When investing in social media advertisements, it’s important to decide who you want to target and what you want to spend. When you add in your targeting and budget, you’re able to see tentative results for your advertisement. We recommend split testing — also known as an A/B test — when starting with social media advertising. Once you know the results of your first ad, you can assess and use those findings when running your next ad.
Give Away Free Stuff
Everyone loves free stuff. While it’s harder for regulated industries like banks and credit unions to give away a tangible product, think of how you can give your leads an opportunity to try your services. Your leads are interested in your perks — make sure you’re highlighting why you’re better.
Run a giveaway on social media or in a bank branch location to help gain followers and expose more people to your business. This will help you become top-of-mind to potential consumers. You’ll also have a higher chance of being considered after they have had an opportunity to try and/or engage with your business.
Try Something New with Your Email Marketing
While email marketing isn’t a new way to get consumers involved with your business, the first quarter of a new year is a great opportunity to test new tactics. Design a new layout, introduce new topics, offer special promotions and think of new CTAs. By changing these details, you’ll be able to get people in your marketing funnel for new products. Make sure your email content is always informative and interesting by offering insights about your products or offerings.
Find New Ways to Leverage Your Local Community
Lastly, remember that your marketing tactics don’t always have to be large in scale. Is there a little league team, charity event or run your business could sponsor? Can you host a home buying or building seminar locally to boost development in your community? By building relationships locally, you’re able to strengthen your foundation.
Partner with an Expert
Ready to get started? Don’t forget that Social Assurance is always here to help you grow your communities through targeted social media strategies and digital marketing solutions. Get started by reaching out to us.
Learn how Social Assurance's Community Spark platform helps financial brands connect with their communities.
Courtney Haggart is passionate about creating purposeful and engaging content for our brand and financial partners. She also enjoys sharing daily fun facts, reading Game of Thrones and keeping up on The Bachelor.