Uncategorized Archives - Social Assurance
 
Facebook Advertiser Boycotts: What it Means for Financial Brands

Uncategorized Archives - Social Assurance

Trick or Treat: How to Dress Up Your Social Media Channels

Figuring out how to dress up your social channels is a lot like trying to find a Halloween costume. You may see another brand look great, but when you try it on, it’s just not the same. While the idea seemed great in theory, in execution it may have missed the mark. This season, we’re

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Stranger Things: A Lack of Unity in Entertainment

Today, I spoke with a group of marketers and I asked them, “what do you think is the most popular show on Netflix this week?” The room took some time, but soon agreed on one answer: “Stranger Things.” They were right. I followed up my question and asked for a show of hands to see

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Five Marketing Tactics You Should Audit This Quarter

It’s that time of year where we’re all asking how to maximize our marketing tactics for growth. The good news is that you and your team have a growing list of cost-effective and creative marketing tools at your disposal. Below are five tactics to consider this quarter so you can keep your customers and leads

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Opening Day: 10 Brand Mistakes to Avoid When Launching on Social Media

Success does not consist in never making mistakes, but in never making the same one a second time. – George Bernard Shaw Baseball season is officially underway! The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media

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Post Because You Care

There are certain questions that you expect to receive as someone who helps brands with social media and none is bigger than the, “how frequently should I post?” question. I, like many others, have also struggled with this at times. Typical answers range from, “post once a day,” to “depends on the social channel,” to

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Communicating during natural disasters

The path of destruction that Hurricane Harvey has left over the past week has left many homeless, numerous feeling helpless and others stepping up as heroes. For many businesses including brokers, banks, and any financial market, closing during inclement weather is not an option. But how do you make a bad situation positive? Social media

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Why Bank Branches are Here to Stay

If you have been following financial news for any point in the last couple of years, you would know that banks are facing a huge problem: store branches are closing by the hundreds. What were once commonplace sites to see in local communities are drying up faster than they’re being replaced. This shift is affecting

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