Social Media Management Archives - Page 2 of 2 - Social Assurance
 
Marketing Disasters: Speed is the Key

Social Media Management Archives - Page 2 of 2 - Social Assurance

Building Community Through Social Media

What makes a good community? Is it the number of followers? The quality of content? Engagement on posts? While these may be useful metrics to measure and evaluate marketing efforts, they don’t necessarily create community by themselves. The key to building a robust and energetic community centers on creating one essential thing for your followers:

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Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

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Omni-Channel Management in Financial Services

Never before have we seen new channels for communicating with your bank or credit union emerge as quickly as we have in recent years. We’ve begun to even migrate terms from multi-channel management to “Omni-channel management” indicating the industry’s strong desire to keep from being siloed. It has raised many questions: Which channels are most

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