Don’t Let your Social Media Melt!

Social Media Management Archives - Page 2 of 2 - Social Assurance

Running Out of Fresh Content

Social media during the holidays is as creative and interesting as the desserts at holiday parties. But as the New Year passes, social media content can feel like the leftover crumbs and mystery cookies from a holiday plate. So how do you keep your content fresh and engaging? Promote engagement: During the holidays social media


Omni-Channel Management in Financial Services

Never before have we seen new channels for communicating with your bank or credit union emerge as quickly as we have in recent years. We’ve begun to even migrate terms from multi-channel management to “Omni-channel management” indicating the industry’s strong desire to keep from being siloed. It has raised many questions: Which channels are most


Patriotism and Marketing

For many brands patriotism is a key element in a marketing strategy.  During patriotic events, holidays like the Fourth of July, Olympics and even tragic events like Boston, brands have flocked to be paired with national sentiment. What does this do for your brand and how does social media affect these concepts? What makes patriotic