Christmas like the Griswolds

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Christmas like the Griswolds

Most financial services marketing looks a lot more like something you would find in a Hallmark movie and there is nothing wrong with it, aside from expectations.  Let’s face it, there is nothing wrong with the Hallmark channel, it certainly gets some airtime at my house this time of year, but you won’t find it being a topic

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Getting the Most Out of Your Conference

It’s conference season for many of us in Financial Services and whether you are headed to your state conference or a multinational conference, you can get more out of it with social media. Here are a few tips from Social Assurance: No more Egg Profiles. It’s ok, we realize that many conference goers use Twitter

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Marketing by Testing

Many financial marketers head to conferences to learn the changing needs of financial services and how to appeal to a larger customer-base. One of the things I will be sharing at the ABA conference in Orlando is how to test with your customers. Digital marketing allows us to implement testing in a way that was simply

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Branching Into Social Media

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. This year’s ABA conference in Florida holds an opportunity for bank marketers to to realize the impact of a growing movement of creating

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