Marketing Archives - Page 4 of 4 - Social Assurance
 
Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Marketing Archives - Page 4 of 4 - Social Assurance

Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

Read More...

One of These Millennials Is Not Like the Other

I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is

Read More...

#BankSocial a First Year for Everyone

It’s rare that in our industry we experience a lot of firsts. We quickly forget how exhilarating it is to experiment. But this year my friend, John Siracusa tried. His vision to bring together banks and credit unions to talk about the challenges we face worked. For those of you at home, here is a little

Read More...

Super Financial Ads: Learn from Huge Ad Budgets

Today you will see plenty of ads for beer, Doritos and yes, financial companies. Wait, Financial Companies? Why? Their marketing budgets have determined that now is the time to strike, to get consumers to shift. So how do you compete without dropping a few million dollars on a 30 second ad? Learn from their marketing budgets and

Read More...

Madness and Social Media, Baby

It’s that time of year where brand new Peer to Peer payment systems are used for unsanctioned gambling in office pools and Americans lose millions of hours of productivity with employees checking basketball scores… and I love it. I’m a basketball fan. In fact, I barely missed a home game this year for my team, even with a busy

Read More...

ICBA Live, Making Relationships Matter

I’m on my flight home from the annual ICBA Live Conference in Orlando this year and as I always do, I’m creating my list of follow-ups to complete when I get back to the office (and have reliable Internet). But I also spend time reflecting on the relationships that affected me personally. I’m drawn to

Read More...

Getting the Most Out of Your Conference

It’s conference season for many of us in Financial Services and whether you are headed to your state conference or a multinational conference, you can get more out of it with social media. Here are a few tips from Social Assurance: No more Egg Profiles. It’s ok, we realize that many conference goers use Twitter

Read More...

Marketing by Testing

Many financial marketers head to conferences to learn the changing needs of financial services and how to appeal to a larger customer-base. One of the things I will be sharing at the ABA conference in Orlando is how to test with your customers. Digital marketing allows us to implement testing in a way that was simply

Read More...

Branching Into Social Media

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. This year’s ABA conference in Florida holds an opportunity for bank marketers to to realize the impact of a growing movement of creating

Read More...