Engagement Archives - Page 2 of 4 - Social Assurance
 
#BankSocial a First Year for Everyone

Engagement Archives - Page 2 of 4 - Social Assurance

#BankSocial a First Year for Everyone

It’s rare that in our industry we experience a lot of firsts. We quickly forget how exhilarating it is to experiment. But this year my friend, John Siracusa tried. His vision to bring together banks and credit unions to talk about the challenges we face worked. For those of you at home, here is a little

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Super Financial Ads: Learn from Huge Ad Budgets

Today you will see plenty of ads for beer, Doritos and yes, financial companies. Wait, Financial Companies? Why? Their marketing budgets have determined that now is the time to strike, to get consumers to shift. So how do you compete without dropping a few million dollars on a 30 second ad? Learn from their marketing budgets and

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Madness and Social Media, Baby

It’s that time of year where brand new Peer to Peer payment systems are used for unsanctioned gambling in office pools and Americans lose millions of hours of productivity with employees checking basketball scores… and I love it. I’m a basketball fan. In fact, I barely missed a home game this year for my team, even with a busy

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ICBA Live, Making Relationships Matter

I’m on my flight home from the annual ICBA Live Conference in Orlando this year and as I always do, I’m creating my list of follow-ups to complete when I get back to the office (and have reliable Internet). But I also spend time reflecting on the relationships that affected me personally. I’m drawn to

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Auld Lang Syne and Social Media

  Tonight you may sing, or at least listen to the familiar New Year’s Eve tune “Auld Lang Syne” meaning, “long long ago”. In this social media-driven world, just what is long long ago? What is important for social media marketers is the habits they form. Because these traditions are born from habits that are celebrated.

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Giving Thanks with Your Brand

One of the most important aspects of navigating a social brand (and life) is learning how to say thanks and mean it.  I work with financial marketers, many of whom understand the importance of a thank you and I think Thanksgiving gives us an excellent reminder of just how important saying thank you is. I call

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Getting the Most Out of Your Conference

It’s conference season for many of us in Financial Services and whether you are headed to your state conference or a multinational conference, you can get more out of it with social media. Here are a few tips from Social Assurance: No more Egg Profiles. It’s ok, we realize that many conference goers use Twitter

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Marketing by Testing

Many financial marketers head to conferences to learn the changing needs of financial services and how to appeal to a larger customer-base. One of the things I will be sharing at the ABA conference in Orlando is how to test with your customers. Digital marketing allows us to implement testing in a way that was simply

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Branching Into Social Media

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. This year’s ABA conference in Florida holds an opportunity for bank marketers to to realize the impact of a growing movement of creating

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Creating Social Moments for Your Customers

After getting a presence on social media, the first question I hear from many financial institutions is, “how do we get our customers to just share this with others.”  I spoke with a banker recently who is connected to me on social and he says, “you share about things all the time you enjoy, what

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