How to Land Your Story on the Moon

Engagement Archives - Social Assurance

How to Land Your Story on the Moon

Great marketing has always been defined by great storytelling. The characters, the setting and the struggle — when mixed with the right amount of interest — can captivate any audience. But we know that the balance of these elements is delicate. In today’s world, social media and the internet can sometimes make it even harder

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Opening Day: 10 Brand Mistakes to Avoid When Launching on Social Media

Success does not consist in never making mistakes, but in never making the same one a second time. – George Bernard Shaw Baseball season is officially underway! The start of a new season should herald that start of new things for your brand – particularly launching on social media. We all know that social media

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Building Authentic Engagment

It’s time to put the local into social! You may have read recently that Facebook is implementing a new system of pushing posts that will generate conversations and meaningful interactions between people to the top of feeds while distributing less content created by businesses and brands. Whenever we consider a change made by a for-profit

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Millennials in Banking

The banking landscape is always changing – adding millennials into the formula can create an unexpected result. Considering recent events, we thought these few take-aways about the millennial approach to life can help banks and credit unions go a long way in capturing the marketing spotlight. [av_three_fourth first] 1. Distractions can make things go viral

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Personalizing Your Email Campaigns

As I open my email every morning, I see dozens of emails that have inundated my inbox in the last twelve hours since my last check. I know every morning I will find some offer from Pottery Barn and other random marketing campaigns. Like most of the world, I skim the subject lines and delete

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Banking on Pokemon

It began with a soft launch, very few people were paying attention. My wife and I were taking our usual walk at the local park near our house a week ago, noticing an abnormal amount of nerds looking at their phones while walking. These were not the normal tennis-shoe-wearing, Under-Armour-sporting joggers. We couldn’t figure out what they

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One of These Millennials Is Not Like the Other

I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is

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#BankSocial a First Year for Everyone

It’s rare that in our industry we experience a lot of firsts. We quickly forget how exhilarating it is to experiment. But this year my friend, John Siracusa tried. His vision to bring together banks and credit unions to talk about the challenges we face worked. For those of you at home, here is a little

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