The holiday season is a great reminder of how important it is to show your customers and communities appreciation. After all, who matters more in your community than the people who make it what it is? Just like the in-person connections you’re making at your branches, open communication plays a critical role on social media.
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As I open my email every morning, I see dozens of emails that have inundated my inbox in the last twelve hours since my last check. I know every morning I will find some offer from Pottery Barn and other random marketing campaigns. Like most of the world, I skim the subject lines and delete
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It began with a soft launch, very few people were paying attention. My wife and I were taking our usual walk at the local park near our house a week ago, noticing an abnormal amount of nerds looking at their phones while walking. These were not the normal tennis-shoe-wearing, Under-Armour-sporting joggers. We couldn’t figure out what they
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I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is
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Around the corner from our office sits a quaint little cafe. With daily deal specials and a wonderful salad bar with all the fixins’, business is steady. Despite the delicious food and soup, some days I pass right on by and head to another local eatery. Why? Because our quaint little shop operates solely on
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There is a quote from Woody Allen where he says “80 percent of success is showing up”. That quote may leave a sour taste in your mouth, as we grew up under the idea that you can’t just show up to be successful.We recently did a study where we looked into how many banks &
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After getting a presence on social media, the first question I hear from many financial institutions is, “how do we get our customers to just share this with others.” I spoke with a banker recently who is connected to me on social and he says, “you share about things all the time you enjoy, what
Read More...Social networking is dynamic. We can’t get away from hearing buzz online and offline about the next BIG social network. This often leads businesses and brands searching and wondering what is next, and what can I do to become a superstar on this platform. These feelings of needing to be everywhere digitally are knee jerk
Read More...The Great Gatsby showed us a few things about partying like the roaring twenties. It shows us the lengths Gatsby went to attract his sweetheart. While his methods were certainly flawed, there are some lessons that we can learn about customer interactions from one of the most famous lines in the book: “Anyhow, he gives
Read More...Yesterday I went through the top 500 banks & credit unions by likes on Facebook. There was a huge disparity in number of likes, quality of content, and asset size. But one thing was the same. Bank customers want to have an intimate relationship with their institution. These relationships are built over years, sometimes generations…
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