How to Engage Your Customers This Holiday Season

Attracting Customers

Personalizing Your Email Campaigns

As I open my email every morning, I see dozens of emails that have inundated my inbox in the last twelve hours since my last check. I know every morning I will find some offer from Pottery Barn and other random marketing campaigns. Like most of the world, I skim the subject lines and delete

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Banking on Pokemon

It began with a soft launch, very few people were paying attention. My wife and I were taking our usual walk at the local park near our house a week ago, noticing an abnormal amount of nerds looking at their phones while walking. These were not the normal tennis-shoe-wearing, Under-Armour-sporting joggers. We couldn’t figure out what they

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One of These Millennials Is Not Like the Other

I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is

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Creating Social Moments for Your Customers

After getting a presence on social media, the first question I hear from many financial institutions is, “how do we get our customers to just share this with others.”  I spoke with a banker recently who is connected to me on social and he says, “you share about things all the time you enjoy, what

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Why Facebook is still the top Social Network

Social networking is dynamic. We can’t get away from hearing buzz online and offline about the next BIG social network. This often leads businesses and brands searching and wondering what is next, and what can I do to become a superstar on this platform. These feelings of needing to be everywhere digitally are knee jerk

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Social Lessons from Gatsby

The Great Gatsby showed us a few things about partying like the roaring twenties. It shows us the lengths Gatsby went to attract his sweetheart. While his methods were certainly flawed, there are some lessons that we can learn about customer interactions from one of the most famous lines in the book: “Anyhow, he gives

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Does Your Community Bank Have a Voice?

Yesterday I went through the top 500 banks & credit unions by likes on Facebook.  There was a huge disparity in number of likes, quality of content, and asset size. But one thing was the same. Bank customers want to have an intimate relationship with their institution. These relationships are built over years, sometimes generations…

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