Attracting Customers Archives

Your Best Social Promoters? Your Customers.

December 16, 2016
Staci Dudley
No Comments
Attracting Customers, Engagement, Marketing, Millennials, Social Media Management, Uncategorized

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] So here is something we all know, getting engagement on a bank or credit union’s Facebook page is hard. Even if you are rocking it with page likes, getting those like and comment clicks

16 December

Personalizing Your Email Campaigns

November 14, 2016
Staci Dudley
No Comments
Attracting Customers, Email Marketing, Engagement, Marketing, Sales, sales motivation

As I open my email every morning, I see dozens of emails that have inundated my inbox in the last twelve hours since my last check. I know every morning I will find some offer from Pottery Barn and other random marketing campaigns. Like most of the world, I skim the subject lines and delete

14 November

Banking on Pokemon

July 14, 2016
Ben
No Comments
Attracting Customers, Engagement, Millennials

It began with a soft launch, very few people were paying attention. My wife and I were taking our usual walk at the local park near our house a week ago, noticing an abnormal amount of nerds looking at their phones while walking. These were not the normal tennis-shoe-wearing, Under-Armour-sporting joggers. We couldn’t figure out what they

14 July

One of These Millennials Is Not Like the Other

July 12, 2016
Ben
No Comments
Attracting Customers, Engagement, Financial Advisor, Marketing, Millennials

I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is

12 July

Winning millennials: a tale of loyalty and convenience

Around the corner from our office sits a quaint little cafe. With daily deal specials and a wonderful salad bar with all the fixins’, business is steady. Despite the delicious food and soup, some days I pass right on by and head to another local eatery. Why? Because our quaint little shop operates solely on

4 April

It’s Not Apple That Will Kill You

January 26, 2016
Ben
No Comments
Attracting Customers, Engagement, Marketing

I get the opportunity to be part of quite a few financial conferences year-round. Every conference addresses the area of competing against the “non-regulated institutions”. I continue to see Powerpoint presentations with Apple’s logo as a threat to banks, credit unions and even investement firms. I see mobile apps that will be your next financial advisor and kiosks

26 January

SOCIAL ASSURANCE UNVEILS LATEST ATM TECHNOLOGY FOR MILLENIALS

NEWS RELEASE For Immediate Release Date: Wednesday, April 1, 2015 SOCIAL ASSURANCE UNVEILS LATEST ATM TECHNOLOGY FOR MILLENIALS LINCOLN, Nebraska (1 APRIL, 2015)– Social Assurance, a leader in social technology for financial institutions is releasing a new kind of social outreach to connect with millennials in a true omni-channel experience. ATM Stream connects ATM users

1 April

Dear Financial Institution: Why do these 10 things scare you?

There is a quote from Woody Allen where he says “80 percent of success is showing up”. That quote may leave a sour taste in your mouth, as we grew up under the idea that you can’t just show up to be successful.We recently did a study where we looked into how many banks &

1 July

Apple and Banking, Fear This

Industry experts love to create fear by comparing well-loved brands like Apple to the industry they have. In the past few months I have heard conference speakers theorize about Apple entering markets from food production to healthcare and of course, financial services. Are these fears realistic? What makes Apple a great company is not that they enter markets and

12 June

Creating Social Moments for Your Customers

After getting a presence on social media, the first question I hear from many financial institutions is, “how do we get our customers to just share this with others.” I spoke with a banker recently who is connected to me on social and he says, “you share about things all the time you enjoy, what

13 May

Attracting Customers Archives - Social Assurance