Being Responsive and Engaging on Digital

In a world where knowledge is at your fingertips or the beckoning call of your digital assistant, people have come to expect information quickly and accurately. With a simple search they want to be able to find out where you are, when you are open and what other customers area saying about you.

As a brand and a business, it is your responsibility to ensure that this information, that is often pulled form 3rd party sites, is accurate and that you are providing your customers and prospects with more than just the basics. You are also responsible for being aware of and responding to reviews of your business and branches associated with your locations listings. Below you will find some tips and a webinar with more detail on how your brand can manage their digital presence through locations and reviews.

Monitor your Brand

Check the health of your online business information with help from our listing check.

Factors Driving Your Online Presence

Site Authority

This includes the age of the website, links or mentions from other sites and the domain and page authority.

Site Optimization

This is determined by elements such as how well does your page load and what type of content is on your page?

Mobile Friendly

Is your site responsive or dynamic serving? What is your user experience?

Managing Reviews 

Reviews are a crucial part of your brands’ online presence. According to Google, a business with 3 or more stars took 41 out of 47 clicks. What is the best way to handle reviews whether they are good or bad? By being responsive. 

Prepare for any type of review that may come your way. Having a pre-approved workflow for responding to and addressing reviews is vital. Prepare example responses ahead of time, respond in a timely manner and never forget to use your own voice!  

Review Do's

Encourage reviews from your customers, respond to reviews that you get and ensure you are doing it in a timely manner.

Review Don'ts

Don’t fake reviews, ask for employees to review (without disclosing they are an employee) and never ignore a review!

Being Responsive and Engaging on Digital

Social Assurance Co-founder, Ben Pankonin and Marketing Specialist, Becky Voss sat down to discuss the best practices for responding to public social communications. Topics included were how to create a digital response process, how to manage digital reviews, how to track responses and so much more!

Monitor your Brand

Check the health of your online business information with help from our listing check.