Ben, Author at Social Assurance - Page 2 of 6
 
Auld Lang Syne: Remembering Social Media Milestones

Ben, Author at Social Assurance - Page 2 of 6

Post Because You Care

There are certain questions that you expect to receive as someone who helps brands with social media and none is bigger than the, “how frequently should I post?” question. I, like many others, have also struggled with this at times. Typical answers range from, “post once a day,” to “depends on the social channel,” to

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Ben Pankonin named “Executive of the Year” by SPN

LINCOLN, Neb.  (May 2017) – Ben Pankonin, CEO and co-founder of Lincoln-based Social Assurance, was recently named Silicon Prairie News 2017 Executive of the Year. Recognized for his role leading the Social Assurance team in providing fintech solutions in the financial industry. Pankonin received the award during a ceremony held May 2, 2017, at the

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Learning from a public relations disaster

Public relations disasters are nothing new. However, thanks to social media, there are more avenues than ever to amplify any potential disaster. But with a proper crisis plan in place, speedy attention to the issue, any brand can manage these concerns, including those of you who work in the financial industry. Whenever a public relations disaster

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Helping Small Businesses Online

Today is Small Business Saturday, that one time a year when underdog marketers try to turn the tables on the big boxes and encourage consumers to shop local. Sure, it’s romantic to walk-in to your local boutique and if you met my friend Meghan at Select Style, you would want to visit her boutique, if you

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The Hallmark-ification of Marketing

I grew up in a Hallmark store. You remember those cards people used to send by snail mail to show that they “cared the very best”? That was my family’s business. It was exciting as a kid, mainly because there was always a holiday around the corner. And Hallmark loves holidays. Their entire business model

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Banking on Pokemon

It began with a soft launch, very few people were paying attention. My wife and I were taking our usual walk at the local park near our house a week ago, noticing an abnormal amount of nerds looking at their phones while walking. These were not the normal tennis-shoe-wearing, Under-Armour-sporting joggers. We couldn’t figure out what they

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One of These Millennials Is Not Like the Other

I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is

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#BankSocial a First Year for Everyone

It’s rare that in our industry we experience a lot of firsts. We quickly forget how exhilarating it is to experiment. But this year my friend, John Siracusa tried. His vision to bring together banks and credit unions to talk about the challenges we face worked. For those of you at home, here is a little

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