Facebook Advertiser Boycotts: What it Means for Financial Brands
More brands are taking a stance on issues important to their customers. Here are a few takeaways to consider when engaging in social activism as a financial brand.
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Ben, Author at Social Assurance
A Reflection on Listening, Sharing and Engaging Your Communities
As I began my morning routine on Monday, I wanted to go back to bed. I was scheduled to lecture for two hours about crisis leadership for banking school– and I had nothing to offer – or so I thought. I began my lecture by sharing the heartbreak I experienced over the weekend and admitting
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Marketing in Crisis: Tips and Free Graphics for COVID-19 Communications
With changing services and hours of operations during the COVID-19 pandemic, it’s crucial to keep your customers informed. While you may not be able to see most of them in person, it’s possible to provide value and connect with them online. Here are a few ways you can still be social at a distance. We
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Crisis Communication: Learning From Leaders Like Jill Castilla
In times of crisis, we are all looking for inspiration from leaders who can rally others and provide a vision of hope to serve their communities. Few do this better than Jill Castilla, President and CEO of Citizens Bank of Edmond. Throughout the COVID-19 pandemic, she has demonstrated servant leadership through uncertain times. During our
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Marketing in Crisis: Find Your Identity
We are all struggling to find words (or the right words) for this unexpected situation. I’ve done it. I’ve sat down to watch the news to understand what is going on and then have to transition to writing content, do a call or coach a team member and I find myself struggling for words this
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Assuring Our Communities
We work with some of the most caring financial institutions in the country and quite honestly some of the most thoughtful, loyal and community-driven people. I sincerely believe it, and while staying positive can be challenging at times, I know these people can help drive community positivity. Last week I sat at a conference where
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Marketing in an Age of Fintechs
Today, the big headlines in financial services are often dominated by Fintechs. The most recent announcement is Visa’s acquisition of Plaid for $5.3 Billion. There’s no question that a lot of the work that these Fintechs do helps us both as consumers and financial marketers. However, their ability to grab the spotlight makes it harder
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How to Land Your Story on the Moon
Great marketing has always been defined by great storytelling. The characters, the setting and the struggle — when mixed with the right amount of interest — can captivate any audience. But we know that the balance of these elements is delicate. In today’s world, social media and the internet can sometimes make it even harder
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Stranger Things: A Lack of Unity in Entertainment
Today, I spoke with a group of marketers and I asked them, “what do you think is the most popular show on Netflix this week?” The room took some time, but soon agreed on one answer: “Stranger Things.” They were right. I followed up my question and asked for a show of hands to see
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Social Assurance Announces CRA Management Software
We’re excited to announce we’ve added a Community Reinvestment Act (CRA) solution to our suite of tools designed to help financial brands further connect with their communities. Our solution — Community — helps financial brands manage and promote CRA eligible services, donations, investments and loans. Community addresses an important customer concern – providing a solution
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