Marketing in Crisis: Find Your Identity

Ben, Author at Social Assurance

Marketing in Crisis: Find Your Identity

We are all struggling to find words (or the right words) for this unexpected situation. I’ve done it. I’ve sat down to watch the news to understand what is going on and then have to transition to writing content, do a call or coach a team member and I find myself struggling for words this

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Assuring Our Communities

We work with some of the most caring financial institutions in the country and quite honestly some of the most thoughtful, loyal and community-driven people. I sincerely believe it, and while staying positive can be challenging at times, I know these people can help drive community positivity. Last week I sat at a conference where

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Marketing in an Age of Fintechs

Today, the big headlines in financial services are often dominated by Fintechs. The most recent announcement is Visa’s acquisition of Plaid for $5.3 Billion. There’s no question that a lot of the work that these Fintechs do helps us both as consumers and financial marketers. However, their ability to grab the spotlight makes it harder

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How to Land Your Story on the Moon

Great marketing has always been defined by great storytelling. The characters, the setting and the struggle — when mixed with the right amount of interest — can captivate any audience. But we know that the balance of these elements is delicate. In today’s world, social media and the internet can sometimes make it even harder

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Stranger Things: A Lack of Unity in Entertainment

Today, I spoke with a group of marketers and I asked them, “what do you think is the most popular show on Netflix this week?” The room took some time, but soon agreed on one answer: “Stranger Things.” They were right. I followed up my question and asked for a show of hands to see

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Social Assurance Announces CRA Management Software

We’re excited to announce we’ve added a Community Reinvestment Act (CRA) solution to our suite of tools designed to help financial brands further connect with their communities. Our solution — Community — helps financial brands manage and promote CRA eligible services, donations, investments and loans. Community addresses an important customer concern – providing a solution

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Post Because You Care

There are certain questions that you expect to receive as someone who helps brands with social media and none is bigger than the, “how frequently should I post?” question. I, like many others, have also struggled with this at times. Typical answers range from, “post once a day,” to “depends on the social channel,” to

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Ben Pankonin named “Executive of the Year” by SPN

LINCOLN, Neb.  (May 2017) – Ben Pankonin, CEO and co-founder of Lincoln-based Social Assurance, was recently named Silicon Prairie News 2017 Executive of the Year. Recognized for his role leading the Social Assurance team in providing fintech solutions in the financial industry. Pankonin received the award during a ceremony held May 2, 2017, at the

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