Ben, Author at Social Assurance
 
Facebook Advertiser Boycotts: What it Means for Financial Brands

Ben, Author at Social Assurance

Crisis Communication: Learning From Leaders Like Jill Castilla

In times of crisis, we are all looking for inspiration from leaders who can rally others and provide a vision of hope to serve their communities. Few do this better than Jill Castilla, President and CEO of Citizens Bank of Edmond. Throughout the COVID-19 pandemic, she has demonstrated servant leadership through uncertain times. During our

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Marketing in Crisis: Find Your Identity

We are all struggling to find words (or the right words) for this unexpected situation. I’ve done it. I’ve sat down to watch the news to understand what is going on and then have to transition to writing content, do a call or coach a team member and I find myself struggling for words this

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Assuring Our Communities

We work with some of the most caring financial institutions in the country and quite honestly some of the most thoughtful, loyal and community-driven people. I sincerely believe it, and while staying positive can be challenging at times, I know these people can help drive community positivity. Last week I sat at a conference where

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Marketing in an Age of Fintechs

Today, the big headlines in financial services are often dominated by Fintechs. The most recent announcement is Visa’s acquisition of Plaid for $5.3 Billion. There’s no question that a lot of the work that these Fintechs do helps us both as consumers and financial marketers. However, their ability to grab the spotlight makes it harder

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How to Land Your Story on the Moon

Great marketing has always been defined by great storytelling. The characters, the setting and the struggle — when mixed with the right amount of interest — can captivate any audience. But we know that the balance of these elements is delicate. In today’s world, social media and the internet can sometimes make it even harder

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Stranger Things: A Lack of Unity in Entertainment

Today, I spoke with a group of marketers and I asked them, “what do you think is the most popular show on Netflix this week?” The room took some time, but soon agreed on one answer: “Stranger Things.” They were right. I followed up my question and asked for a show of hands to see

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Social Assurance Announces CRA Management Software

We’re excited to announce we’ve added a Community Reinvestment Act (CRA) solution to our suite of tools designed to help financial brands further connect with their communities. Our solution — Community — helps financial brands manage and promote CRA eligible services, donations, investments and loans. Community addresses an important customer concern – providing a solution

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