Alexander Lahargoue, Author at Social Assurance
 
Why Financial Brands Should Invest in Paid Advertising

Alexander Lahargoue, Author at Social Assurance

CRA Compliance: OCC Releases Final Rule on CRA Regulations

The Office of the Comptroller of Currency (OCC) released its final rule that aims to modernize and update the Community Reinvestment Act’s (CRA) framework. While the FDIC and Federal Reserve did not join the OCC in releasing this rule, they have released their proposed rule. This final rule has significant implications for banking practices and

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Marketing in Crisis: Managing Customer Reviews

Financial brands like you are leading the charge to help communities during the COVID-19 pandemic – and your customers are noticing. In times of crisis, the way brands and customers change the way they interact with each other significantly. While reviews have always been an important metric for businesses to track, now is more important

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Proposed CRA Changes: What You Need to Know

The long-anticipated proposed amendments to the Community Reinvestment Act (CRA) have finally been released! Significant changes are in store for financial brands and a quick preview is available in the joint statement released by the FDIC and OCC. These proposed rules enable the compliance framework to catch up to technological trends and help banks better

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Inaugural Flyover Fintech Conference Summary

This week, the inaugural Flyover Fintech conference was held at the University of Nebraska–Lincoln’s Nebraska Innovation Campus. The goal of this conference was to bring together entrepreneurial innovators, financial services leaders and key policymakers to the center of everything fintech. The idea for Flyover Fintech was put together by two friends, Don’t Panic Lab’s Bill

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Three Ways to Grow Your Sales as a Loan Officer

As a financial loan officer, utilizing social media as a tool in your sales funnel can be both challenging and rewarding. The financial industry is competitive, and your customers’ attention spans are shorter than ever, so it’s important to cut through the noise to reach and sell to your communities. This requires smart thinking and

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Five Terms Every Bank Marketing Manager Needs to Know

Remarketing, A/B testing, PPC – it seems every day there’s a new marketing term to catch up on. It’s important that bank marketing managers are familiar with common marketing jargon so they can not only better understand how to reach customers, but also use modern tactics to help their campaigns succeed. We’ve covered five key

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Five Reminders to Help Your Financial Brand Grow on Twitter

While what’s trending on Twitter usually makes great social conversations, it can be tough for financials brands to break through the noise and grow a loyal following. As this social network relies heavily on user to user interactions, it can be challenging to generate content while simultaneously connecting with followers. However, Twitter is a great

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School’s in Session: Marketing to Generation Z

Generation Z — those born after 1996 — are an emerging demographic that needs to be a growing part of your financial institution’s marketing plans. This generation isn’t just Millennials 2.0 – they come with their own culture, customs and sometimes own language. Knowing this, it’s important to develop your marketing and messaging tactics to reach

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