The COVID-19 pandemic tested and tried every community – but through it all, local financial brands stepped up to help make a remarkable difference. Our second runner-up for the 2021 Community Spark Award, United Bank of Iowa, rallied their employees and showed how everyone doing a little can lead to a big impact. 

On September 11, 2020, United Bank of Iowa (UBI) kicked off a Community Cause Day program titled, UNITED TOGETHER Makes the Difference

The goal of this joint effort of the employees and the bank allowed employees the opportunity to make a difference and support people in need in the communities UBI serves. On the second and fourth Friday of each month, UBI employees from all 35 locations were given the option to donate $5 to wear their UNITED TOGETHER Makes the Difference t-shirt with jeans to work. 

The bank matched the employee donations up to $1,000 and the total was donated to one cause, randomly drawn from suggestions from all 35 UBI locations. To date, Cause Day has donated $33,775 to 15 different causes across UBI’s market area.

In addition to making donations to some worthwhile causes, United Bank of Iowa has had positive employee feedback and continues to make a difference for its employees. Employees have commented on how appreciative they are to work for a bank that matches their donations and supports their local communities so generously. 

This effort has boosted morale as employees saw the results of how everyone doing a little can have a BIG impact.

Social Assurance is committed to providing the financial services industry with a suite of software solutions, services, and storytelling tools that help build Remarkable financial brands, cultures, and communities. With a mission to Empower, Ignite, and Enable financial brands to be Remarkable, Social Assurance now serves over 1,500 financial brands across the country, helping them to leave their mark and be heroes of their community. Learn how we build Remarkable brands by visiting our website.

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Author: Social Assurance

Social Assurance helps financial brands connect to their communities. With marketing, sales, and community development solutions, learn how we can help your organization do what it does best: support your community.

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