School’s in Session: Marketing to Generation Z

27 August 2019

School’s in Session: Marketing to Generation Z

Generation Z — those born after 1996 — are an emerging demographic that needs to be a growing part of your financial institution’s marketing plans. This generation isn’t just Millennials 2.0 – they come with their own culture, customs and sometimes own language. Knowing this, it’s important to develop your marketing and messaging tactics to reach

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