While there’s no question that your financial brand should be active on Facebook, there’s often a lot of confusion around not only what to post, but how often to post. While Facebook is different for each brand, we’ve included a few helpful guidelines below to help your team strategize for your next content calendar. Don’t
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Over the course of my life, my family has always been involved in banking. My dad has spent his career working at several banks throughout Iowa and Nebraska. Just over a decade ago, our family settled in York, Nebraska, where my dad became the CFO of a community bank. While I now live in Lincoln
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Remarketing, A/B testing, PPC – it seems every day there’s a new marketing term to catch up on. It’s important that bank marketing managers are familiar with common marketing jargon so they can not only better understand how to reach customers, but also use modern tactics to help their campaigns succeed. We’ve covered five key
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While what’s trending on Twitter usually makes great social conversations, it can be tough for financials brands to break through the noise and grow a loyal following. As this social network relies heavily on user to user interactions, it can be challenging to generate content while simultaneously connecting with followers. However, Twitter is a great
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Generation Z — those born after 1996 — are an emerging demographic that needs to be a growing part of your financial institution’s marketing plans. This generation isn’t just Millennials 2.0 – they come with their own culture, customs and sometimes own language. Knowing this, it’s important to develop your marketing and messaging tactics to reach
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The trend is clear – if your financial brand isn’t on Facebook, it’s time to put a process change in place to make it happen. In fact, according to our 2018 Marketing and Compliance report, 95% of financial brands maintain a presence on Facebook with a growing 52% permitting loan officers to operate their own
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Great marketing has always been defined by great storytelling. The characters, the setting and the struggle — when mixed with the right amount of interest — can captivate any audience. But we know that the balance of these elements is delicate. In today’s world, social media and the internet can sometimes make it even harder
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Today, I spoke with a group of marketers and I asked them, “what do you think is the most popular show on Netflix this week?” The room took some time, but soon agreed on one answer: “Stranger Things.” They were right. I followed up my question and asked for a show of hands to see
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We’ve all seen it. The blurred images. The poor engagement. The wordy text. Instagram presents a different challenge for brands — particularly those in the financial industry. However, with nearly a billion of active users a day, Instagram is a great place to reach customers and leads. Here are three tips to help you start
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While we all know that creating engaging social media content is all about trial and error, it’s important to understand how we can not only make this process easier, but how we can also save time while planning content calendars. Here are three things you can tackle at your next content meeting to better understand
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