Learning from a public relations disaster

Public relations disasters are nothing new. However, thanks to social media, there are more avenues than ever to amplify any potential disaster. But with a proper crisis plan in place, speedy attention to the issue, any brand can manage these concerns, including those of you who work in the financial industry. Whenever a public relations disaster

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Your Best Social Promoters? Your Customers.

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] So here is something we all know, getting engagement on a bank or credit union’s Facebook page is hard. Even if you are rocking it with page likes, getting those like and comment clicks

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It’s Time to Stop Reading the Teleprompter

This time of year is filled with lists. You see titles such as, “what changed in social media in 2013″or “what to look for in 2014”. The reality is that many financial institutions are not paying attention to change. They are simply reading the teleprompter, like Will Ferrel’s character Ron Burgandy reading any word that the

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