Learning from a public relations disaster

Public relations disasters are nothing new. However, thanks to social media, there are more avenues than ever to amplify any potential disaster. But with a proper crisis plan in place, speedy attention to the issue, any brand can manage these concerns, including those of you who work in the financial industry. Whenever a public relations disaster

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12 Days of Content

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Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

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Branching Into Social Media

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. This year’s ABA conference in Florida holds an opportunity for bank marketers to to realize the impact of a growing movement of creating

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Building Community and Banking

We study nearly every interaction community banks and credit unions make in the US. We watch as some make progress and others struggle to gain enough traction to be relevant. The truth is, many of these lessons my niece understands when she makes gingerbread houses. So what makes the community builders successful? Community builders know when

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Skyfall and Social Media

Can the biggest status symbol ever teach marketers about updating a status? This year the first James Bond of the social media generation hit the box office. Skyfall shocked Hollywood by maintaining the top spot at the box office after 5 weeks and may be the first Bond to hit $1 Billion. Marketing finance can learn

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