Your Best Social Promoters? Your Customers.

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] So here is something we all know, getting engagement on a bank or credit union’s Facebook page is hard. Even if you are rocking it with page likes, getting those like and comment clicks

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Social Lessons from Gatsby

The Great Gatsby showed us a few things about partying like the roaring twenties. It shows us the lengths Gatsby went to attract his sweetheart. While his methods were certainly flawed, there are some lessons that we can learn about customer interactions from one of the most famous lines in the book: “Anyhow, he gives

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Stop the Jargon, Find Customers

Often referred to as the “father of advertising”, David Ogilvy once said, “Our business is infested with idiots who try to impress by using pretentious jargon.” If only he could see the way we talk about marketing today. Ambiguous analytics (impressions, likes) and made-up metrics (klout, and kred scores) are too often used to obscure

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