12 Days of Content

[av_table purpose=’tabular’ pricing_table_design=’avia_pricing_minimal’ pricing_hidden_cells=” caption=” responsive_styling=’avia_responsive_table’] [av_row row_style=”][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][/av_row] [av_row row_style=”][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][/av_row] [av_row row_style=”][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][/av_row] [av_row row_style=”][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][av_cell col_style=’avia-center-col’][/av_cell][/av_row] [/av_table] [av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-shadow’ bottom_border=’no-border-styling’ bottom_border_diagonal_color=’#333333′ bottom_border_diagonal_direction=’scroll’ bottom_border_style=’scroll’ scroll_down=” id=” color=’main_color’ custom_bg=” src=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ video_mobile_disabled=” overlay_enable=” overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”] [av_one_third first

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Your Best Social Promoters? Your Customers.

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] So here is something we all know, getting engagement on a bank or credit union’s Facebook page is hard. Even if you are rocking it with page likes, getting those like and comment clicks

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Banking on Pokemon

It began with a soft launch, very few people were paying attention. My wife and I were taking our usual walk at the local park near our house a week ago, noticing an abnormal amount of nerds looking at their phones while walking. These were not the normal tennis-shoe-wearing, Under-Armour-sporting joggers. We couldn’t figure out what they

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Building Community and Banking

We study nearly every interaction community banks and credit unions make in the US. We watch as some make progress and others struggle to gain enough traction to be relevant. The truth is, many of these lessons my niece understands when she makes gingerbread houses. So what makes the community builders successful? Community builders know when

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The Social Elevator

Everyone has heard the elevator pitch… the famous sales-goal of generating an easy pitch to make sure your customers know who you are quickly in the time it takes an elevator to reach your floor. But what happens when things get weird? You know the conversation. When the other person in the elevator initiates the conversation

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Are you the Smartest Person in the Room?

Chances are good you know your business well and want to project the image that you know what you are talking about. So how do you avoid coming across as the smartest person in the room, even when you might be. Here are a few tips to help your social messages establish credibility while not

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The Follower Myth

One of the most-discouraging questions I am asked on a daily basis is, “how do I get more followers?”I am amazed at how marketers focus on this metric as the reason to pursue social media strategy. It is like saying the football team with the most first-downs wins. True often-times first downs are linked to more

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