12 Days of Content

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Are your metrics just a sniff test?

Whether it’s chinese take-out or a t-shirt next to the dryer I will admit to doing the sniff test. Social marketers often do the same thing when analyzing performance of their campaigns. They shouldn’t, the sniff test will lead marketers into bad habits. Visual metrics can be exciting, but understanding the metrics is more important.

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Stop the Jargon, Find Customers

Often referred to as the “father of advertising”, David Ogilvy once said, “Our business is infested with idiots who try to impress by using pretentious jargon.” If only he could see the way we talk about marketing today. Ambiguous analytics (impressions, likes) and made-up metrics (klout, and kred scores) are too often used to obscure

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