Opening Day: 10 Brand Mistakes to Avoid When Launching on Social Media

Uncategorized Archives - Social Assurance

Communicating during natural disasters

The path of destruction that Hurricane Harvey has left over the past week has left many homeless, numerous feeling helpless and others stepping up as heroes. For many businesses including brokers, banks, and any financial market, closing during inclement weather is not an option. But how do you make a bad situation positive? Social media


Your Best Social Promoters? Your Customers.

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] So here is something we all know, getting engagement on a bank or credit union’s Facebook page is hard. Even if you are rocking it with page likes, getting those like and comment clicks


The Hallmark-ification of Marketing

I grew up in a Hallmark store. You remember those cards people used to send by snail mail to show that they “cared the very best”? That was my family’s business. It was exciting as a kid, mainly because there was always a holiday around the corner. And Hallmark loves holidays. Their entire business model


Social and Search, Google’s “Hummingbird” Algorithm

With very little pomp and circumstance, Google changed the way you find information on the web. With the amount of traffic that Google directs through the use of their search tool, this is a significant change to Internet traffic. The “Hummingbird” which Google named for being fast and precise, changes the core engine that runs