Your Best Social Promoters? Your Customers.

[av_one_full first min_height=” vertical_alignment=” space=” custom_margin=” margin=’0px’ padding=’0px’ border=” border_color=” radius=’0px’ background_color=” src=” background_position=’top left’ background_repeat=’no-repeat’ animation=”] [av_textblock size=” font_color=” color=”] So here is something we all know, getting engagement on a bank or credit union’s Facebook page is hard. Even if you are rocking it with page likes, getting those like and comment clicks

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Helping Small Businesses Online

Today is Small Business Saturday, that one time a year when underdog marketers try to turn the tables on the big boxes and encourage consumers to shop local. Sure, it’s romantic to walk-in to your local boutique and if you met my friend Meghan at Select Style, you would want to visit her boutique, if you

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The Importance of Branding

First impressions are crucial for any company. It links a subconscious tone to who your brand is. Being a digitally driven society, you do not always have the opportunity to control that first impression and explain your business face-to-face. It is often your company’s brand that sets the tone and does the talking for you.Your logo,

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Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

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One of These Millennials Is Not Like the Other

I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is

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#BankSocial a First Year for Everyone

It’s rare that in our industry we experience a lot of firsts. We quickly forget how exhilarating it is to experiment. But this year my friend, John Siracusa tried. His vision to bring together banks and credit unions to talk about the challenges we face worked. For those of you at home, here is a little

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It’s Not Apple That Will Kill You

I get the opportunity to be part of quite a few financial conferences year-round. Every conference addresses the area of competing against the “non-regulated institutions”. I continue to see Powerpoint presentations with Apple’s logo as a threat to banks, credit unions and even investement firms. I see mobile apps that will be your next financial advisor and kiosks

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