Why Social Media Needs to be Integrated in a Disaster Recovery Plan

Southwest Airlines faced every businesses worst fear yesterday, their systems crashed. Not just for a little bit, but for hours and hours. Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their

Read More...

One of These Millennials Is Not Like the Other

I get it, I really do. Millennials are known for being this young and reckless generation who have no idea how to handle their finances. I constantly see online articles talking about how millennials have no money saved for retirement or how fewer millennials have bank accounts compared to previous generations. Just because this is

Read More...

Skyfall and Social Media

Can the biggest status symbol ever teach marketers about updating a status? This year the first James Bond of the social media generation hit the box office. Skyfall shocked Hollywood by maintaining the top spot at the box office after 5 weeks and may be the first Bond to hit $1 Billion. Marketing finance can learn

Read More...