Faster Approvals, More Attention

During this year’s superbowl, we saw one ad cut through the clutter on the biggest stage while the power was out with a single tweet. Why were they successful when other’s were not? Simple: They focused on the approval process to move faster. Oreo’s now-famous Tweet: “Power out? No problem,” the tweet read, along with a hastily-put

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Analytics are Honest

We are all-to-familiar this time of year with our personal analytics after holiday dining. At my house, being married to a dietitian, we talk about analytics quite a lot. But what happens when it isn’t so personal, it’s marketing. How does consistency affect your social marketing analytics? “The single biggest factor to failure in social

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Building Community and Banking

We study nearly every interaction community banks and credit unions make in the US. We watch as some make progress and others struggle to gain enough traction to be relevant. The truth is, many of these lessons my niece understands when she makes gingerbread houses. So what makes the community builders successful? Community builders know when

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Skyfall and Social Media

Can the biggest status symbol ever teach marketers about updating a status? This year the first James Bond of the social media generation hit the box office. Skyfall shocked Hollywood by maintaining the top spot at the box office after 5 weeks and may be the first Bond to hit $1 Billion. Marketing finance can learn

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A Social Holiday Season

The holiday season has brought difficulty for marketers for generations as the US culture becomes more diverse. How does your social media reflect your beliefs? And should it? Here are a few things to keep in mind when you are working with your social media presence during the holidays. Give us a window. If you are

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The Social Elevator

Everyone has heard the elevator pitch… the famous sales-goal of generating an easy pitch to make sure your customers know who you are quickly in the time it takes an elevator to reach your floor. But what happens when things get weird? You know the conversation. When the other person in the elevator initiates the conversation

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Are you the Smartest Person in the Room?

Chances are good you know your business well and want to project the image that you know what you are talking about. So how do you avoid coming across as the smartest person in the room, even when you might be. Here are a few tips to help your social messages establish credibility while not

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