Tips for Better Event Marketing

Have you ever visited a local restaurant and felt like they didn’t quite have it all together? Perhaps they had menu items that didn’t fit the brand. Or perhaps it was the weird decor, colors or too much noise in a sit-down restaurant. The same things that make our experiences in a restaurant either wonderful

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Making Social Media More Social

When I say “summer,” you say… “Snapchat”? While this is undoubtedly true for millennials documenting their summer vacation moment-by-moment through the mobile application, it’s not all the same for the GenX, entrepreneur-CEO-business leaders. Snapchat may not be the first thought that comes to mind, no matter the generation, when summer vacation is the topic. For

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Madness and Social Media, Baby

It’s that time of year where brand new Peer to Peer payment systems are used for unsanctioned gambling in office pools and Americans lose millions of hours of productivity with employees checking basketball scores… and I love it. I’m a basketball fan. In fact, I barely missed a home game this year for my team, even with a busy

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Social Media Savvy for Trends

Are you #TeamWhiteGold or #TeamBlackBlue? Maybe you’ve stayed solidly in the #TeamLlama camp? Last night the country was brimming with social media activity following a pair of runaway llamas then moving on to debating the actual colors of a mystery dress. Many brands took the activity into their own hands and found an opportunity for

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Differentiate Yourself

Last week I stopped at a conference with my wife and we both enjoyed retail experiences that we don’t get in our hometown. When I visit different consumer experiences I always look for the things that make them special, the things that make them a fun experience for consumers. This day I visited the extremes

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Auld Lang Syne and Social Media

  Tonight you may sing, or at least listen to the familiar New Year’s Eve tune “Auld Lang Syne” meaning, “long long ago”. In this social media-driven world, just what is long long ago? What is important for social media marketers is the habits they form. Because these traditions are born from habits that are celebrated.

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Christmas like the Griswolds

Most financial services marketing looks a lot more like something you would find in a Hallmark movie and there is nothing wrong with it, aside from expectations.  Let’s face it, there is nothing wrong with the Hallmark channel, it certainly gets some airtime at my house this time of year, but you won’t find it being a topic

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Giving Thanks with Your Brand

One of the most important aspects of navigating a social brand (and life) is learning how to say thanks and mean it.  I work with financial marketers, many of whom understand the importance of a thank you and I think Thanksgiving gives us an excellent reminder of just how important saying thank you is. I call

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