Marketing and sales have long-been chastized for working in separate departments, working toward seemingly different goals. But if you are looking to see how sales and marketing work together, maybe you could learn a few things from childhood. If you are not getting chased down after knocking on doors,...
As was the case with Newtown, the world paused today as the Boston Marathon was finishing. We were struck with another national tragedy after two bombs detonated by the finish line. Moments like these are tough for people to understand. For brands online, thinking up a response can often...
Since Facebook’s IPO they’ve made many changes. They’ve made iterations to Edgerank, privacy policy, and the newsfeed. However, most of these updates haven’t helped brands on their platform. But announced recently was the fact that brands will now be able to reply in-line. Also, there is speculation that Facebook...
Ben talks about banking processes and the maturation of social media. Thanks to Nebraska Entrepreneur and Matt Sherman for shooting the video.
Yesterday I went through the top 500 banks & credit unions by likes on Facebook. There was a huge disparity in number of likes, quality of content, and asset size. But one thing was the same. Bank customers want to have an intimate relationship with their institution. These relationships...