The Risks of Not Engaging

The most common question asked in regulated industries about social media is, “What are the risks in using social media?” This is a question that needs to be addressed through layers of security, monitoring, moderating of messages and archiving, but it is also worth asking the reverse: “What are the risks to not engaging in […]

Sales and Marketing Divide

One of the biggest tragedies I continue to see in businesses is the divide between sales and marketing. Almost every company I have worked in or consulted with struggles with this tension. Not only does it create frustrations and typically turf wars, it simply reduces the chances of being effective. Social media by nature has begun to […]

The Follower Myth

One of the most-discouraging questions I am asked on a daily basis is, “how do I get more followers?”I am amazed at how marketers focus on this metric as the reason to pursue social media strategy. It is like saying the football team with the most first-downs wins. True often-times first downs are linked to more […]