Sales and Marketing Divide

One of the biggest tragedies I continue to see in businesses is the divide between sales and marketing. Almost every company I have worked in or consulted with struggles with this tension. Not only does it create frustrations and typically turf wars, it simply reduces the chances of being effective. Social media by nature has begun to […]

The Follower Myth

One of the most-discouraging questions I am asked on a daily basis is, “how do I get more followers?”I am amazed at how marketers focus on this metric as the reason to pursue social media strategy. It is like saying the football team with the most first-downs wins. True often-times first downs are linked to more […]