Christmas like the Griswolds

Most financial services marketing looks a lot more like something you would find in a Hallmark movie and there is nothing wrong with it, aside from expectations.  Let’s face it, there is nothing wrong with the Hallmark channel, it certainly gets some airtime at my house this time of year, but you won’t find it being a topic […]


Giving Thanks with Your Brand

One of the most important aspects of navigating a social brand (and life) is learning how to say thanks and mean it.  I work with financial marketers, many of whom understand the importance of a thank you and I think Thanksgiving gives us an excellent reminder of just how important saying thank you is. I call […]


Getting the Most Out of Your Conference

It’s conference season for many of us in Financial Services and whether you are headed to your state conference or a multinational conference, you can get more out of it with social media. Here are a few tips from Social Assurance: No more Egg Profiles. It’s ok, we realize that many conference goers use Twitter […]