testing2

Marketing by Testing

Many financial marketers head to conferences to learn the changing needs of financial services and how to appeal to a larger customer-base. One of the things I will be sharing at the ABA conference in Orlando is how to test with your customers. Digital marketing allows us to implement testing in a way that was simply […]

ABA-HIXlogo

Branching Into Social Media

Social Media is no longer a person nor is it a department. In a time where branches are closing and many banks are moving to become more centralized, social media is decentralizing. This year’s ABA conference in Florida holds an opportunity for bank marketers to to realize the impact of a growing movement of creating […]

soccrness

The ‘Big Guys’ Don’t Always Win

This year more Americans watched the World Cup being held in Brazil than ever before. Perhaps because it was in a Western timezone or because we believed that we could win. But the thing that has many Americans baffled by this game of soccer is how the biggest countries with the most population and resources […]