Social media is the most consumer facing messaging your brand implores. Beacause of this, social media accounts are popular targets among the web underworld. Within recent memory we’ve seen The Onion, Burger King, and the AP become victims of hacking. The AP Twitter hack caused a significant drop in...
Marketing and sales have long-been chastized for working in separate departments, working toward seemingly different goals. But if you are looking to see how sales and marketing work together, maybe you could learn a few things from childhood. If you are not getting chased down after knocking on doors,...
With over 3,500 bankers in attendance at the 2013 Fiserv Forum, this year’s theme, “Experience” drew on experiences from heavy hitting keynotes and specialized breakout sessions. For the Fiserv clients in attendance, there were many key highlights. Shared Experience. Fiserv CEO Jeff Yabuki shared a vision for financial services in...
As was the case with Newtown, the world paused today as the Boston Marathon was finishing. We were struck with another national tragedy after two bombs detonated by the finish line. Moments like these are tough for people to understand. For brands online, thinking up a response can often...
Since Facebook’s IPO they’ve made many changes. They’ve made iterations to Edgerank, privacy policy, and the newsfeed. However, most of these updates haven’t helped brands on their platform. But announced recently was the fact that brands will now be able to reply in-line. Also, there is speculation that Facebook...