Auld Lang Syne and Social Media

  Tonight you may sing, or at least listen to the familiar New Year’s Eve tune “Auld Lang Syne” meaning, “long long ago”. In this social media-driven world, just what is long long ago? What is important for social media marketers is the habits they form. Because these traditions are born from habits that are celebrated. […]

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Christmas like the Griswolds

Most financial services marketing looks a lot more like something you would find in a Hallmark movie and there is nothing wrong with it, aside from expectations.  Let’s face it, there is nothing wrong with the Hallmark channel, it certainly gets some airtime at my house this time of year, but you won’t find it being a topic […]