Over the next few days we will be bringing you tips and tricks to get the most out of your marketing. From how to maximize current trends, to staying up to date on advancing ones. Go ahead a sing yourself through the 12 days of Social Assurance Content and learn more about how to Market With Confidence.
2 Linkedin Tips
Don’t treat your Linkedin page like an extension of your website’s About page, it is a stand-alone marketing tool. Talk to your audience just like you would with any other marketing tool.
Encourage your customers to participate and engage with your page! Participating in groups that are relevant to your company and industry is important. It is also a natural segway to eventually distribute your content to them.
3 Fee Hens
If only we had a hen that generated fee income. But many of us don’t find fun ways to talk about the fee revenue we have.
Be transparent about fees when they relate to your content.
Talk about your products that make life easier for your customers.
Focus on the benefits and make sure they can find the disclosure with one click.
4 Posts Converting
Make content that causes followers to take action.
Make posts visually impressive to get likes and clicks.
Ask a question to get some engagement moving.
Keep the value proposition immediate without complicated sentence structure.
5 Golden Tools
Facebook Ad Tool
This tool allows you to upload your ad image to determine if it meets Facebook’s text specifications. And if it does, it lets you know what kind of reach you may have based on the amount of text. A good rule of thumb: less than 20% text and Facebook will give it a green light.
This website is wonderful for creating content and images. It’s free to use (especially if you upload your own images), but it also gives low-cost options for purchasing one-time use images. There are a lot of options here to play with your images: Text, backgrounds, overlays, and stock images.
This is a site that allows you to clean up your Twitter account. At no cost, you can see who is not following you back, who is inactive, and who does not have a Twitter profile photo. You are allowed to unfollow 100 people a day.This is a nice tool to use quarterly, just to keep your feed active and engaged.There are also premium tools that you can utilize as well.
A simple photo editing site to help make your images pop. With filters and editing software, you can turn a drab photo into a beautiful photo in minutes.
I mean, of course. With our app, you can schedule posts, post to multiple channels (LinkedIn, Facebook, Twitter), respond to posts, archive posts, and have access to content. Our platform provides a great way to streamline your social processes and help execute your marketing strategy.
6 Pay Per Clicks
Analytics matter, even if just to remind you what to measure.
It takes some money to figure out what it costs.
Be timely. A PPC budget can fade into a costly endeavor.
Conversions cost, but conversions pay the bills. When it gets expensive, it’s working.
Make it count, send those clicks to a page that generates action.
Make your value short. With only a dozen words, you don’t have any to waste.
Continue engagement with people by responding to tweets and joining conversations.
Just starting out on Twitter? Start by taking a peek at #hashtags that interest you.
Twitter is not a one-sided conversation, it involves listening too.
Be consistent and be yourself.
Twitter moves fast. Checking your feed regularly is going to help you stay ahead of the game.
Don’t forget about your audience – always consider your followers.
Keep an eye on your following vs. follower ratio.
Utilize the list tool to help filter your content and organize your newsfeed noise.
9 Trends Advancing
Live Video’s – FB live, youtube or periscope. The ability to broadcast directly to your followers is a growing trend you want to become familiar with.
Messaging Apps – The ability to directly message your consumers is a valuable resource and a great PR tool.
Virtual Reality – This term has been buzzing around for awhile now and the growth possibilities in this field seem to be endless.
Snapchat – Not a new trend, but definitely an advancing one. Keep an eye on this social platform as your marketing and advertising opportunities will begin to rise.
Workplace Communication – With online tools such as Asana and Slack, communication in the workplace will continue to evolve and adapt.
Emoji’s – Not a new phenomenon by any means, but how they are being used is evolving. If a picture is worth a thousand words… how many is an emoji worth?
Online reviews – More and more customers have ample access to writing reviews and making their opinions known about a company. Although this is a useful tool that bridges the gap between provider and consumer, if not handled properly it can quickly become harmful.
Augmented reality – We all know the wave that was Pokemon Go. But augmented reality extends beyond that. Snapchat filters and geotags are a great way to engage with consumers and make your presence known.
Getting organic material out – While all the social media platforms begin to grow and evolve, earning attention will become much more difficult. Time to focus on what makes you stand out.
10 Records Keeping
Most Liked Page: Facebook itself, at a whopping total of 47,297,573 likes.
Most Likes in 24 Hours: Frito – Lay on April 11, 2011 with 1,575,161 likes.
Fastest to a Million Followers: Charlie Sheen, during the meltdown, at 25 hours and 17 minutes.
Most Followers on Twitter: Katy Perry at 94,682,531 followers.
Most Viewed YouTube Video: Gangnam Style by Psy at 2.2 billion times.
Most Liked Video on YouTube: Evolution of Dance by Judson Laipply at 760,115 likes.
Most Disliked Video on YouTube: Rebecca Black’s Friday at 2,538,179 dislikes.
Most Content Uploaded in a Year: Ustream, posting 37.05 million hours of video or 70.49 hours of video per minute for a year.
Most popular emoji: Face with Tears of Joy, accounting for 20% of all emojis sent.
Most followers on Instagram: Instagram itself at 38,022,266 followers.
11 Likers Liking
Look back on your facebook posts from the past year and see what did well, what didn’t do so well, and what posts you would like to see in the next year. Set some social media resolutions… and try to make them last longer than that diet!
Some of the most successful posts will
Have a clear goal.
Prompt engagement, like asking a question.
Includes a photo or a link.
Focus on great copy.
Sell who you are as a brand and not who you are as a product.
Think about the time of day that you are posting. Try publishing posts during normal business hours.
Be positive! No one likes a negative nelly.
Have visuals. It will catch attention as viewers are scrolling through their feed.
Contain hashtags. It’s a great way to group your posts. However, keep hashtags to a minimum on FB.
Be fun. It’s okay to add some humor. Facebook is a social platform, so keep it lighthearted!
12 Tricks Still Humming
Customer Service. Customer experience is the heart of marketing. Improving communication and engagement between your brand and your consumer is a key element to moving forward.
Personalization. Always be thinking how can you apply your brand to the individual.
Content, Content and more Content. What are you producing and what are you communicating?
Social Media Marketing. It’s not going away! It’s important to get on board and max out all that social media platforms have to offer to your brand.
Storytelling. We have shifted to a relational society so it’s important to show your consumers why they should believe in your brand.
Native Advertising. Make sure that your ads are fitting the natural flow and use of the platform you’re on. Make your presence feel natural and not forced.
Strong Copy. The means available for communicating are endless. Make what you say matter. Get to the point, but still make it engaging.
Live Engagement. Through Facebook Live, Twitter, Instagram and Snapchat we now have the ability to know what is going on while it is happening.
Influencer Marketing. Using key leaders to drive your brand message forward.
Less is Still More!
Repetition. Try to create a series of posts to repeatedly drive content.
Personality. Claim your brand voice and don’t apologize for it. Personality above all is going to be what sets your brand apart.