For Immediate Release
Date: Wednesday, April 1, 2015
SOCIAL ASSURANCE UNVEILS LATEST ATM TECHNOLOGY FOR MILLENIALS
LINCOLN, Nebraska (1 APRIL, 2015)– Social Assurance, a leader in social technology for financial institutions is releasing a new kind of social outreach to connect with millennials in a true omni-channel experience. ATM Stream connects ATM users to social media followers directly through PIN entry. ATM Stream will be utilized in ATM’s throughout the country, connecting millennials to their financial institution instantly with social media, giving top of mind awareness for financial brands.
ATM Stream connects users unique PIN numbers in a synergistic new tech avenue to bring together millennial culture and financial institutions. Through the utilization of world-class technology, the brain-child of Social Assurance was born. “The evolution of selfies brought the need for customer-centric tech”, says Ben Pankonin, CEO of Social Assurance, “our research shows that millennials would rather take a selfie at an ATM than take a selfie at the Oscars.”
The product allows financial institutions to connect through a preferred and previously untouched forum. ATM Stream revolutionizes the millennial financial experience and keeps a younger generation actively excited about financial decisions. ATM Stream is not yet offered at each ATM but millennials are more than ready for the best of breed tech. “Soon we hope you’ll have the opportunity to take a selfie at any ATM in the world. This is the beginning of a new era.” says Pankonin.
For More Information